Anna McDonald PR

Glasgow-based communications agency for start-ups, SMEs and charities.

About Us

Based in Glasgow, we deliver impactful communications for start-ups, SMEs and charities across the UK.

Proudly small, our size helps us build close, genuine and constructive relationships with our clients. You will know exactly who is at the other end of the phone, meeting room table and email. And, after years of working for major brands in the UK, Canada and internationally, you can trust our expertise. If we say we can do it for you, it is because we have successfully done it before.

We are also genuinely helpful. We help improve brand awareness, refine communications strategy, build media profile, navigate reputation issues and uplift your brand.

But ultimately, it’s passion for what we do - and who we do it for - that keeps us laser focused on impact. We want to make top-notch communications and PR a more accessible investment for start-ups, SMEs and charities.

Expert. Passionate. Impactful. Moving reputations forward.

Services

  • Whether you're not sure where to start or in need of a refresh, we'll conduct a detailed analysis of your target audiences, brand and competitors to develop a bespoke integrated strategy, enabling your organisation to cut through in a competitive and saturated landscape. This will set you up to grab the right attention, in a way that will support your reputation now and in the future.

  • This is where we engage with the media on behalf of your business to amplify your services or cause. This can take place through setting up interviews, press releases, opinion pieces and more.

  • Want to make waves, celebrate a milestone or launch a new service? We'll build a creative, integrated campaign to make sure you're on the lips of your target audience (in a good way).

  • Don't love to write, or don't have time? We're here to help. From ghost written opinion pieces through to longer form reports, we love it all.

  • From managing accreditation of 100+ media at major events to hosting influencers to promote your new menu, this is a start to finish service so that you can focus on what you do best, while we make sure people are there to see it.

  • This is the service we hope you never need. Anna is an experienced issues and crisis handler, who can calmly steer you through more challenging times.

  • An intentional focus on placing your organisation's key leaders and spokespeople (that might be you!) in the media and on social media through thoughtful content and strategic interviews. Trust is key, so we'll build confidence and profile at a comfortable pace.

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Financial Services 〰️ Professional Services 〰️ Property 〰️ Hospitality 〰️ Retail 〰️ Food & Drink 〰️ Financial Services 〰️ Professional Services 〰️ Property 〰️ Hospitality 〰️ Retail 〰️ Food & Drink 〰️

About Anna

As a public relations and communications expert with nearly a decade in the industry, Anna is known for taking a meticulous, energetic and results-focused approach. Having worked with iconic Scottish, UK and global brands on award-winning corporate and consumer communications campaigns, she brings a wealth of expertise to the table, benefitting your organisation. Anna relishes a challenge and thrives on bringing positive outcomes to her clients.

With roots in small business and a communications career born in a boutique PR and digital consultancy, she has always been passionate about small business, entrepreneurialism and positive impact.

She launched Anna McDonald PR in 2024 out of a desire to bring her expertise to clients who are working to make a difference in their market, local community and beyond.

Taking great pride in what she does, Anna will guide you no matter where you are at, developing strategies and rolling her sleeves up in equal measure to move your organisation’s reputation forward.

What our clients say…

“Anna is highly efficient, excellent to work with and creates great content. She generated lots of publicity and sales for my business. I highly recommend this star.”

Gill, consumer PR customer

Working together

Projects

If you just need one service or a quick burst of communications support, we can work together on a short-term basis.

Retainers

Ongoing PR and communications support with an agreed set of deliverables each month and routine evaluations. Builds the greatest impact over time.

Extra brain/hands

Sometimes you just need a little brainy boost and an extra pair of hands to diligently get the job done.

We’d love to help.

Let’s connect

Fill in the form below or send an email to anna@annapr.co.uk.

Social

Anna McDonald MPRCA

By choosing a PRCA member, you can be assured of a high standard of service and professionalism.