Hi, I’m Anna
A Glasgow-based freelance communications and PR consultant for start-ups, SMEs and charities
Looking for a PR & communications consultant?
Based in Glasgow, I deliver impactful communications for start-ups, SMEs and charities across the UK.
Working with with me means you can expect to build a close, genuine and constructive working relationship. A desire to be helpful, focusing on the solutions rather than the problems, is engrained in everything I do for my clients. And, from working with major brands in the UK, Canada and internationally, I have built up nearly a decade of expertise. If I say I can do it for you, it is because I have successfully done it before.
As your communications consultant, I can improve brand awareness, refine communications strategy, build media profile, navigate reputation issues and uplift your brand. Key sector experience includes financial services, professional services, tech (incl. SaaS), retail and property (commercial and residential).
Passion for what I do - and who I do it for - keeps me laser focused on impact. I want to make top-notch communications and PR a worthwhile and accessible investment for SMEs and charities.
Services
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Whether you're not sure where to start or in need of a refresh, I'll conduct a detailed analysis of your target audiences, brand and competitors to develop a bespoke integrated strategy, enabling your organisation to cut through in a competitive and saturated landscape. This will set you up to grab the right attention, in a way that will support your reputation now and in the future.
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This is where I engage with the media on behalf of your business to amplify your services or cause. This can take place through setting up interviews, press releases, opinion pieces and more.
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Want to make waves, celebrate a milestone or launch a new service? I'll build a creative, integrated campaign to make sure you're on the lips of your target audience (in a good way).
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Don't love to write, or don't have time? I’m here to help. From ghost written opinion pieces through to longer form reports, I love it all.
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From managing accreditation of 100+ media at major events to hosting influencers to promote your new menu, this is a start to finish service so that you can focus on what you do best, while I make sure people are there to see it.
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This is the service we hope you never need. I am an experienced issues and crisis handler, who can calmly steer you through more challenging times.
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An intentional focus on placing your organisation's key leaders and spokespeople (that might be you!) in the media and on social media through thoughtful content and strategic interviews. Trust is key, so we'll build confidence and profile at a comfortable pace.
Financial Services
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Professional Services
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Property
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Hospitality
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Retail
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Food & Drink
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Financial Services
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Professional Services
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Property
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Hospitality
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Retail
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Food & Drink
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Financial Services 〰️ Professional Services 〰️ Property 〰️ Hospitality 〰️ Retail 〰️ Food & Drink 〰️ Financial Services 〰️ Professional Services 〰️ Property 〰️ Hospitality 〰️ Retail 〰️ Food & Drink 〰️
About Anna
As a public relations and communications expert with nearly a decade in the industry, Anna is known for taking a meticulous, energetic and results-focused approach. Having worked with iconic Scottish, UK and global brands on award-winning corporate and consumer communications campaigns, she brings a wealth of expertise to the table, benefitting your organisation. Anna relishes a challenge and thrives on bringing positive outcomes to her clients.
With roots in small business and a communications career born in a boutique PR and digital consultancy, she has always been passionate about small business, entrepreneurialism and positive impact.
She launched Anna McDonald PR in 2024 out of a desire to bring her expertise to clients who are working to make a difference in their market, local community and beyond.
Taking great pride in what she does, Anna will guide you no matter where you are at, developing strategies and rolling her sleeves up in equal measure to move your organisation’s reputation forward.
What my clients say…
“Anna is highly efficient, excellent to work with and creates great content. She generated lots of publicity and sales for my business. I highly recommend this star.”
Gill, consumer PR customer
Working together
Projects
If you just need one service or a quick burst of communications support, we can work together on a short-term basis.
Retainers
Ongoing PR and communications support with an agreed set of deliverables each month and routine evaluations. Builds the greatest impact over time.
Extra brain/hands
Sometimes you just need a little brainy boost and an extra pair of hands to diligently get the job done.